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The Boston Consulting Group

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Your Strategy Needs a Strategy is a hands on  learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments. 

Key features:

-  5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.

-  In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson

-  A Sandbox level where you can choose your preferred environment and level of difficulty

-  In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world

-  Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy

-  Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)

-  Direct links to further materials and videos, such as a TED talk (http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)

- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at bhi@bcg.com for more information.

Strategi Anda Perlu Strategi adalah tangan pada alat untuk eksekutif perniagaan, pelajar, dan ahli strategi ingin tahu dalam apa jua bentuk untuk mengalami persekitaran yang strategik dan memahami bagaimana untuk memilih dan melaksanakan pendekatan yang betul strategi pembelajaran. Menggunakan yang paling mudah perniagaan - menjual air limau, pemain perlu menyesuaikan pendekatan strategik mereka kepada pelbagai persekitaran perniagaan lima borough New York City. Berdasarkan pandangan buku Strategi Anda Perlu Strategi (Harvard Business Press 2015), aplikasi ini membawa kepada kehidupan pendekatan strategik yang berbeza yang diperlukan untuk hidup dan membesar dalam persekitaran perniagaan yang dinamik dan pelbagai hari ini.

Ciri-ciri utama:

- 5 borough yang mewakili 5 persekitaran strategik asas: klasik, penyesuaian, berwawasan, membentuk, pembaharuan.

- Secara keseluruhannya, 15 tahap permainan menentang, lawan komputer semakin mencabar dan strategik mahir dinamakan sempena pengasas BCG, Bruce D. Henderson

- Tahap Sandbox di mana anda boleh memilih persekitaran pilihan anda dan tahap kesukaran

- Dalam permainan tips dan debriefs selepas permainan menyambung permainan untuk kedua-dua teori dan strategi dalam dunia sebenar

- Interaktif Belajar Lebih seksyen itu memberikan latar belakang mengenai konsep strategik mendasari setiap persekitaran dan pendekatan strategi

- Kandungan sampel daripada buku Strategi Anda Perlu Strategi yang (Harvard Business Press 2015)

- Pautan langsung kepada bahan-bahan tambahan dan video, seperti ceramah TED (http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)

- Extended short seminar permainan boleh didapati sebagai sebahagian daripada strategi persembahan BCG yang lebih luas. Sila mendekati Institut BCG Henderson di bhi@bcg.com untuk maklumat lanjut.

Your Strategy Needs a Strategy

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